Let's face it.

In the world of digital design, you won't want to share your hard earned money with us unless you know we can provide value to your business. Let's get to know each other, so we can become friends. We want you to trust us. That way you'll be really excited when you reach out to work with our team!


Alex McGinness.png

I’m the founder of The Catalyst Studio.

My goal is to help you translate your passion for your business into a cohesive brand that stands out. Your brand should be a direct reflection of you and light you up inside. With careful strategizing, and a little magic, we will collaborate to create a visual identity that is professional, meaningful and aesthetically pleasing. With every project our studio takes on, I want us to become an extension of your team. That way, we can use our intuition to create designs that you will find truly inspiring. By polishing your brand, we will help grow your business and make it profitable. I believe that everyone deserves to run a business that turns their dreams into a reality and gives them financial freedom. The world needs more brands like yours. Together, we will create the brand you've always dreamed of.



More about The Founder.

Alex is also a renaissance woman. Being a renaissance woman means she am deeply knowledgeable and interested in a variety of different things. This explains why she passionate about marketing, branding and web design. This helps her exceed as the lead designer of The Catalyst Studio.

Alex is an intuitive digital designer based in San Diego, CA. She use her industry knowledge empower purpose-driven brands. Her mission is to enable you to focus less on what you don't know—branding and design—and more on what you do know—selling amazing products and services. With her guidance, you business will resonate more with your audience and help you achieve financial freedom. 

For 4+ years, Alex studied everything she could about marketing and design while working at Mantra Yoga & Juice Bar. It was there that She learned from the ground up how to build a consistent brand image for the yoga studio that generated more sales and attract more targeted customers.

Marketing was new to her at the time, and Mantra gave her the space to learn on the job—she previously got a degree in Human Biology. She soon discovered she had a natural talent for design and learned how to apply them in a way that helped Mantra meet its business goals. 

These days, Alex use the knowledge she have gained to work with businesses run by badass female entrepreneurs at The Catalyst Studio. No matter what industry you’re in, as long as you’re passionate about your company, Alex and her team is here to help you succeed!  

Her goal is to take your brand to the next level and make it stand out from the crowd. Her team will use storytelling and visual design to develop your business into a leader in your industry. By the time we finish working together, your brand should pop!



Fun Facts


Are you excited? Let’s collaborate to build your brand and take it to the next level. With a strong and cohesive brand image, you will be able to entice your audience to buy your products and services. 

Ready to enhance your brand? Learn more about our expertise and how we can collaborate together to transform your branding and design.